[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.podnikovyzpravodaj.cz\/co-vidime\/#Article","mainEntityOfPage":"https:\/\/www.podnikovyzpravodaj.cz\/co-vidime\/","headline":"Co vid\u00edme","name":"Co vid\u00edme","description":"Ov\u0161em na druhou stranu je tak\u00e9 pravda to, \u017ee v\u011bt\u0161inu v\u011bc\u00ed vid\u011bn\u00fdch o\u010dima, vyhodnocuje n\u00e1\u0161 mozek, kter\u00fd n\u00e1s um\u00ed n\u011bkdy docela dob\u0159e o\u0161idit. Zde tak\u00e9 n\u011bkde se tvo\u0159\u00ed to, \u010demu se \u0159\u00edk\u00e1, \u017ee je to hezk\u00e9 nebo \u0161kared\u00e9. A pozor, pr\u00e1v\u011b zde je to jablko sv\u00e1ru, proto\u017ee ne ka\u017ed\u00fd m\u00e1 stejn\u00fd n\u00e1zor. Ka\u017ed\u00fd mozek je […]","datePublished":"2025-10-07","dateModified":"2025-10-07","author":{"@type":"Person","@id":"https:\/\/www.podnikovyzpravodaj.cz\/author\/#Person","name":"","url":"https:\/\/www.podnikovyzpravodaj.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f7320ca526354d2794ceb75173050bfa147af8617816df401a16569341b5fbaf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f7320ca526354d2794ceb75173050bfa147af8617816df401a16569341b5fbaf?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"podnikovyzpravodaj.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.podnikovyzpravodaj.cz\/wp-content\/uploads\/pexels-cottonbro-7117279_1.jpg","url":"https:\/\/www.podnikovyzpravodaj.cz\/wp-content\/uploads\/pexels-cottonbro-7117279_1.jpg","height":0,"width":0},"url":"https:\/\/www.podnikovyzpravodaj.cz\/co-vidime\/","about":["Firmy"],"wordCount":426,"articleBody":"      Ov\u0161em na druhou stranu je tak\u00e9 pravda to, \u017ee v\u011bt\u0161inu v\u011bc\u00ed vid\u011bn\u00fdch o\u010dima, vyhodnocuje n\u00e1\u0161 mozek, kter\u00fd n\u00e1s um\u00ed n\u011bkdy docela dob\u0159e o\u0161idit. Zde tak\u00e9 n\u011bkde se tvo\u0159\u00ed to, \u010demu se \u0159\u00edk\u00e1, \u017ee je to hezk\u00e9 nebo \u0161kared\u00e9. A pozor, pr\u00e1v\u011b zde je to jablko sv\u00e1ru, proto\u017ee ne ka\u017ed\u00fd m\u00e1 stejn\u00fd n\u00e1zor. Ka\u017ed\u00fd mozek je v tomto p\u0159\u00edpad\u011b drob\u00e1tko odli\u0161n\u00fd. Dejme tomu, \u017ee div\u00e1ci vid\u00ed modrou kostku na \u017elut\u00e9m ubruse. Naprosto v\u0161ichni to vid\u00ed stejn\u011b, pokud nemaj\u00ed poruchu vid\u011bn\u00ed barev, ale ne v\u0161em se to mus\u00ed l\u00edbit. A tady je ten zakopan\u00fd pes. Pokud chceme n\u011bkomu n\u011bco nab\u00eddnout, a je jedno co to je, mus\u00ed se mu to vizu\u00e1ln\u011b zal\u00edbit. Jinak tu v\u011bc od n\u00e1s cht\u00edt nebude. P\u0159esn\u011b takto funguje nap\u0159\u00edklad reklama, kter\u00e1 mus\u00ed zaujmout oko div\u00e1ka, a to i tehdy, kdy\u017e v\u00fdrobek nen\u00ed nikterak zaj\u00edmav\u00fd. Zde je pole otev\u0159en\u00e9 pro r\u016fzn\u00e9 reklamn\u00ed agentury a jejich design\u00e9ry \u010di grafiky, kte\u0159\u00ed maj\u00ed za \u00fakol navrhovat nap\u0159\u00edklad reklamy tak, aby zaujaly. A \u017ee to nen\u00ed zrovna jednoduch\u00e9, o tom by pr\u00e1v\u011b oni mohli ps\u00e1t rom\u00e1ny. Proto\u017ee n\u011bkomu se l\u00edb\u00ed modr\u00e1 a jin\u00e9mu \u017elut\u00e1. Co s t\u00edm? Je na nich, aby to n\u011bjak vy\u0159e\u0161ili. Zadavatele to vcelku tak moc nezaj\u00edm\u00e1, jemu jde p\u0159edev\u0161\u00edm o zv\u00fd\u0161en\u00ed tr\u017eby za to, co nab\u00edz\u00ed. A je jedno, zda je to n\u011bjak\u00fd druh zbo\u017e\u00ed, nebo jsou to n\u011bjak\u00e9 slu\u017eby.V\u0161ude se mus\u00ed vyd\u011bl\u00e1vat, jinak takov\u00e9 podnik\u00e1n\u00ed ztr\u00e1c\u00ed smysl a m\u016f\u017ee se to rovnou zabalit. Tak\u017ee takov\u00fd \u010dlov\u011bk, kter\u00fd m\u00e1 firmu a chce, aby vyd\u011bl\u00e1vala, mus\u00ed oslovit n\u011bjakou agenturu, aby jim to p\u0159es reklamu za\u0159\u00eddila. A to je j\u00e1dro pudla. Proto\u017ee ne ka\u017ed\u00e1 m\u00e1 takov\u00e9 grafiky a dal\u0161\u00ed lidi v kolektivu, aby odvedli dobrou pr\u00e1ci. Tento probl\u00e9m grafick\u00e9 studio Zl\u00edn Imperialmedia na\u0161t\u011bst\u00ed v\u016fbec nezn\u00e1, proto\u017ee oni dok\u00e1\u017e\u00ed naprosto v\u0161echno, a nejen zrovna reklamy. I kdy\u017e ty um\u00ed tak\u00e9. Ale mohou v\u00e1m vyrobit l\u00e1kav\u00fd obal na su\u0161enky, stejn\u011b jako navrhnout design nov\u00e9ho automobilu. Pokud to tedy chcete n\u011bkam dot\u00e1hnout, m\u011bl byste kliknout na odkaz a t\u00edm se s nimi spojit.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co vid\u00edme","item":"https:\/\/www.podnikovyzpravodaj.cz\/co-vidime\/#breadcrumbitem"}]}]