[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.podnikovyzpravodaj.cz\/jste-inovativni-podnik\/#Article","mainEntityOfPage":"https:\/\/www.podnikovyzpravodaj.cz\/jste-inovativni-podnik\/","headline":"Jste inovativn\u00ed podnik?","name":"Jste inovativn\u00ed podnik?","description":"Co to je vlastn\u011b inovace? Dne\u0161n\u00ed z\u00e1kazn\u00edk je velice n\u00e1ro\u010dn\u00fd na produkty i na slu\u017eby. N\u00e1ro\u010dnost z\u00e1kazn\u00edk\u016f je zp\u016fsoben\u00e1 hlavn\u011b t\u00edm, \u017ee je v\u0161eho dostatek. Vlastn\u011b l\u00e9pe \u0159e\u010deno \u2013 nadbytek. Lid\u00e9 si mohou vyb\u00edrat z\u00a0r\u016fzn\u00fdch zna\u010dek, r\u016fzn\u00e9 druhy produkt\u016f, r\u016fzn\u00e1 barevn\u00e1 proveden\u00ed, r\u016fzn\u00e9 velikosti balen\u00ed\u2026 T\u00e9m\u011b\u0159 v\u0161eho je na trhu opravdu dost, proto mezi sebou […]","datePublished":"2025-02-26","dateModified":"2025-02-26","author":{"@type":"Person","@id":"https:\/\/www.podnikovyzpravodaj.cz\/author\/#Person","name":"","url":"https:\/\/www.podnikovyzpravodaj.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f7320ca526354d2794ceb75173050bfa147af8617816df401a16569341b5fbaf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f7320ca526354d2794ceb75173050bfa147af8617816df401a16569341b5fbaf?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"podnikovyzpravodaj.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.podnikovyzpravodaj.cz\/wp-content\/uploads\/img_a291259_w1768_t1503997086.jpg","url":"https:\/\/www.podnikovyzpravodaj.cz\/wp-content\/uploads\/img_a291259_w1768_t1503997086.jpg","height":0,"width":0},"url":"https:\/\/www.podnikovyzpravodaj.cz\/jste-inovativni-podnik\/","wordCount":446,"articleBody":"Co to je vlastn\u011b inovace? Dne\u0161n\u00ed z\u00e1kazn\u00edk je velice n\u00e1ro\u010dn\u00fd na produkty i na slu\u017eby. N\u00e1ro\u010dnost z\u00e1kazn\u00edk\u016f je zp\u016fsoben\u00e1 hlavn\u011b t\u00edm, \u017ee je v\u0161eho dostatek. Vlastn\u011b l\u00e9pe \u0159e\u010deno \u2013 nadbytek. Lid\u00e9 si mohou vyb\u00edrat z\u00a0r\u016fzn\u00fdch zna\u010dek, r\u016fzn\u00e9 druhy produkt\u016f, r\u016fzn\u00e1 barevn\u00e1 proveden\u00ed, r\u016fzn\u00e9 velikosti balen\u00ed\u2026 T\u00e9m\u011b\u0159 v\u0161eho je na trhu opravdu dost, proto mezi sebou podniky neust\u00e1le v\u00e1l\u010d\u00ed v\u00a0tom, jak p\u0159il\u00e1kat nov\u00e9 z\u00e1kazn\u00edky, jak p\u0159et\u00e1hnout z\u00e1kazn\u00edky od konkurence, a jak si udr\u017eet loajalitu st\u00e1vaj\u00edc\u00edch z\u00e1kazn\u00edk\u016f. To je toti\u017e velice podstatn\u00e9. Dne\u0161n\u00ed podniky se toti\u017e opravdu sna\u017e\u00ed budovat se z\u00e1kazn\u00edky dlouhodob\u00e9 vztahy.Abychom na tomto konkuren\u010dn\u00edm bitevn\u00edm poli byli \u00fasp\u011b\u0161n\u00ed, je pot\u0159eba b\u00fdt inovativn\u00ed. Inovace znamen\u00e1, \u017ee firma vymysl\u00ed n\u011bco nov\u00e9ho. Inovace je tedy jak\u00e1si zm\u011bna, p\u0159i\u010dem\u017e v\u0161ichni doufaj\u00ed, \u017ee to bude zm\u011bna k\u00a0lep\u0161\u00edmu. Podle toho, kde se inovuje, rozli\u0161ujeme r\u016fzn\u00e9 druhy inovac\u00ed.1) V\u00fdrobkov\u00e1 \u2013 znamen\u00e1 to, \u017ee firma vytvo\u0159\u00ed naprosto nov\u00fd produkt, nebo n\u011bjak\u00fdm zp\u016fsobem vylep\u0161\u00ed produkt st\u00e1vaj\u00edc\u00ed \u2013 nap\u0159. vymysl\u00ed novou p\u0159\u00edchu\u0165, novou v\u016fni, nov\u00fd potisk\u20262) V\u00fdrobn\u00ed\u2013 firma zm\u011bn\u00ed zp\u016fsob v\u00fdroby dan\u00e9ho produktu. Nov\u00fd zp\u016fsob mus\u00ed b\u00fdt v\u00a0n\u011b\u010dem lep\u0161\u00ed \u2013 bu\u010f je efektivn\u011bj\u0161\u00ed, vypust\u00ed pr\u00e1ce, kter\u00e9 nejsou pot\u0159eba nebo zm\u011bn\u00ed postup v\u00fdroby.3) Technologick\u00e1\u2013 znamen\u00e1 zaveden\u00ed nov\u00e9 technologie do v\u00fdroby nap\u0159\u00edklad t\u00edm, \u017ee firma nakoup\u00ed nov\u00fd stroj, kter\u00fd je modern\u011bj\u0161\u00ed, efektivn\u011bj\u0161\u00ed a m\u00e9n\u011b n\u00e1kladn\u00fd na provoz.4) Organiza\u010dn\u00ed\u2013 znamen\u00e1 zm\u011bnu v\u00a0organizaci firmy, kter\u00e1 m\u016f\u017ee propustit nadbyte\u010dn\u00e9 zam\u011bstnance nebo naopak vytvo\u0159it dal\u0161\u00ed \u010dlen\u011bn\u00ed organiza\u010dn\u00ed struktury v\u00a0p\u0159\u00edpad\u011b rozr\u016fst\u00e1n\u00ed podniku.5) Marketingov\u00e1\u2013 souvis\u00ed s\u00a0propagac\u00ed v\u00fdrobku. Podnik vytvo\u0159\u00ed novou reklamn\u00ed kampa\u0148, zkus\u00ed z\u00e1kazn\u00edky oslovit nov\u00fdm, t\u0159eba i \u0161okuj\u00edc\u00edm typem reklamy.Jak tedy m\u016f\u017eeme vid\u011bt, inovace mohou prob\u00edhat ve v\u0161ech \u010d\u00e1stech podniku. V\u00fdrobkov\u00e9 a marketingov\u00e9 inovace se t\u00fdkaj\u00ed z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed se s\u00a0nimi p\u0159\u00edmo setkaj\u00ed. Ostatn\u00ed typy inovac\u00ed z\u00e1kazn\u00edci p\u0159\u00edli\u0161 neuvid\u00ed. Pro firmu jsou ale d\u016fle\u017eit\u00e9, proto\u017ee mohou u\u0161et\u0159it spoustu pen\u011bz, kter\u00e9 je mo\u017en\u00e9 reinvestovat do v\u00fdzkumu a v\u00fdvoje nov\u00fdch produkt\u016f. Tak\u017ee pokud chcete usp\u011bt na trhu, bu\u010fte kreativn\u00ed a vym\u00fd\u0161lejte neust\u00e1le to, jak b\u00fdt lep\u0161\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jste inovativn\u00ed podnik?","item":"https:\/\/www.podnikovyzpravodaj.cz\/jste-inovativni-podnik\/#breadcrumbitem"}]}]